The Role and Contribution of Art To The Development of Tourism – Industry Arts

The ongoing discussion is pointing out the benefits of Art to the tourism industry. The works of art produced by artists have developed the tourism industry in various ways.i. Provision of employment for retailers, revenue collectors, service providers etc.
ii. Generating revenue for the district assemblies.
iii. The attraction of foreign exchange.
iv. Promotion of culture.
v. Promotion of friendship and cordial relations
vi. Provision of employable skills.
vii. Reduction of poverty.i. Provision of EmploymentThe works of artists have provided employment for countless people in the society via the tourism industry. For instance, retailers who purchase the works from artists and sell them to the tourists earn money in terms of profits gained to fend for themselves and their families. Service providers earn a living through the discharge of various duties to the tourists in their lodging, feeding etc. while the work of revenue collectors wouldn’t have been necessary if these tourist sites were not available as well as works of art were not produced. Most of these revenue or tax collectors gained their employment as a result of these tourism attractions.ii. Generating Revenue for the District AssembliesThe various district assemblies in the Metropolises in countries generate revenues from the fee charged per tourist who tours historic and cultural sites in their territory. Also, artists whose works are patronised by the tourists have their studios located in the district assembly. They also pay taxes to the various district assemblies. These revenue generated can be used by the district assemblies for developmental projects in their district such as the construction of schools, hospitals etc.iii. Attraction of Foreign ExchangeForeign exchange is earned by artists, the communities and the nation as a whole when tourists visit the country to see these tourist sites and the works of artists. These foreign exchanges help in catering for several thousands of people. It also ensures the development and provision of social amenities for a country.iv. Promotion of CultureThe various sites where tourists visit in the country are all historical and cultural sites. They educate the tourists about the rich cultural heritage of a nation such as our historical leaders and events, religion, norms and values etc. as a people. The artefacts that they purchase from artists also portray our culture through the use of visual images and symbols. This ensures the promotion, sustenance and transmission of a country’s culture to various countries of the world.v. Promotion of friendship and cordial relationsThe use of art in the promotion of the tourism industry and also enhances the friendship that exists between various countries of the world. Through the countless artefacts that the tourist purchase and send to their various countries, they come to appreciate and understand their culture. This appreciation, in turn, builds and strengthens the friendship ties among nations, opening several business transactions and avenues partner countries.vi. Provision of employable SkillsWorks of art have offered numerous employable skills to people in the tourism industry. Both old and young ones acquire skills that can help them to gain employment easily in firms and industries through the art productions. These individuals now have skills that they can work with to cater for themselves without being a burden to the state or resorting to any social vice.vii. Reduction of PovertyThe poverty rate in the country is really lowered due to the artefacts produced for the tourism market. The income generated by artists, district assemblies and the Government has really decreased the poverty ratio in the country. Today, millions have been freed of the stings of poverty due to the transactions in artefacts that they do in the tourism industry.It is an undeniable truth that art has raised, promoted and contributed significantly to the sustenance and advancement of the tourism industry in Ghana.

Visual Art Sells – How To Select Fine Art Media For Reproductions – Industry Arts

What makes art sell? Why are some artists making millions of dollars while others struggling to afford paint brushes? While there are many factors involved in the prosperity of one artist to another, by far the most critical is the aesthetic appeal the artwork itself. Simply put, the more visually appealing a particular work of art is, the better it will sell. Whether art is being shown as originals or prints, in a gallery or at an art show, the consumer is primarily influenced by the visual appeal of their prospective purchase and subsequently, its perceived value.Publishers, printmakers, framers, gallery owners, and of course the artists themselves all (directly or indirectly) profit from art sales. Collectively they share a common goal of selling art; while individually they strive to create a rich environment for art sales to take place, at the greatest possible rate. The artist creates the most visually appealing rendition of their art possible so consumers will be drawn to it, the publisher prints the best possible catalogue to increase exposure and prestige; framer matches the art with a frame that becomes an visual extension of the painting, and the printmaker produces the most vibrant, accurate, and sellable print possible through equipment selection, experience, and talent. While each of these players is involved in the overall sell-ability of art, the purpose of this article is to focus on the printmaker and his/her influence on the visual appeal of a fine art reproduction.As a printmaker there are an overwhelming amount of variables involved in reproducing a sellable print. Aside from experience, knowledge, and raw talent, which are extremely important, a profitable printmaker learns to intelligently blend controllable variables with uncontrollable variables to reproduce the best possible prints. Controllable variables are aspects of the process that can be objectively defined in absolutes values. For example, a printmaker can determine the absolute highest black density (DMAX) or widest color gamut that a particular substrate or ink is able to achieve, thus creating the most visually appealing print. These data are measurable facts, not a matter of opinion. Uncontrollable variables are also a key contributing factor in creating the visual appeal and sale-ability of an art reproduction. Unlike the controllable variables, these rely primarily on subjective opinions such as media weight, thickness, white-point, texture, and substrate type. While many artists have preconceived preferences, the most successful printmakers are those who influence this process with personal experience and industry knowledge of market trends. Mark Leftoff, President of Gallery Street (gallerystreet.com) in Atlanta, GA provides some recommendation on how to add as some objectivity to this process.”First, select a media type and finish that, based upon the history of successful art pieces, will best suit a particular image. We typically recommend canvas first because with a higher perceived value to the end consumer, it can be sold at a higher price or in greater volume which in turn creates more financial reward for our customers. If a customer prefers to use matte fine art paper, we may even print some small swatches on different media in order to find a fit for their image that we all believe will result in the most success. We encourage our customers to test market these samples by getting some opinions from a handful of their own customers who will be buying the art. We believe that by including more professionals in the process we can minimize risk and more accurately assess the marketability of every print. It is in this manner that we work alongside our customers and together make educated business decisions on how to select the best media for every print job.”The most successful printmakers typically select a standard “in house” media based upon objective testing and industry experience. Most have chosen a smooth fine art paper, a velvet finish paper, a heavily textured paper, and a canvas or two. A couple of different weights and finish are usually offered as well. This enables them to accurately match the proper media type, texture and weight, with a particular image to maximize sell-ability. It is also important for the artist to offer a couple of different options to their prospective art buyers/gallery owners to determine the most sellable option. When selecting which brand of media to permanently offer to their artists, these decisions are based upon controllable variables or hard facts such as determining which substrate produces the best colors, the best blacks, shows the best detail, and will last the longest.”By far the most important considerations in using any given fine art media on the market are color and longevity. This means that above all, our media must be measurably superior in achieving the widest color gamut and highest Dmax possible. In this business, color can make you or break you. This guarantees MFA Talon Graphics that the paper we are using produces the best color on our reproductions. Then we must consider how long the color will last without fading or yellowing. MFA Talon Graphics chooses fine art media from a ‘quality in, quality out’ perspective. This is how we continually deliver on our promise to our customers,” says Teddy Blah (Head Printmaker at MFA Talon Graphics of El Segundo, CA).While many printmakers may wrestle with the decision of which media to stock, or learn through a process of trial and error, the most profitable and experienced printmakers understand one important fact – art sells based upon how it looks. Those who offer a wide range of high-performance substrates and have the industry knowledge and market experience to suggest which substrate is most suitable or sellable with a particular image will be the most profitable. By offering substandard media or selecting the wrong substrate for a particular image, not only are you devaluing your own quality and expertise as a printmaker, but also that of the artists themselves. This will inevitably result in the loss of printing business to a competitor. With the exponential growth of the printmaking industry, every competitive advantage must be pursued to ensure the prosperity of your small business. Therefore, the key to success as a fine art printmaker is to produce the most visually appealing, archival, and sellable prints possible.

Thinking About Joining The Film Industry? – Industry Arts

The world film industry is at a leisurely high production rate, making job opportunity in this area. What are the prerequisites for joining the cinematography industry. Job factors, education and background are the key challenges when looking into this area.In the modern era, young adults face a very open choice when entering the employment lane. The youth is targeted by a lot of contrasting views on where they should head in their future. Parents, government, teacher and idols bombard the youths with pressure as to where they should be. “Stay in school”, “work full time”, “Save every penny…” are old pieces of advice that are difficult to apply to the fast moving age that is the early twenty first century. The key is to work to learn, whether it be through Uni, school, work or experience, as long you are earning, the way that is most comfortable for you the money will follow. Thus with a strong education foundation you can make it in any profession and indeed film.It remains a large question as to how one should go about learning the industry. There are many lines of work in cinematography (video art, sound, post production, sales etc.) and so it’s hard to know where to start learning. It’s what suits you, university will teach you a lot but learn while working will give you a better feel for that line of work, in Australia often neither is considered better. “…without the knowing the rules, you don’t know how to brake them…” post production Bundaberg Channel Ten. While you might consider not learning all the rules and foundations for your trade, It’s near impossible to create a style that works for you when you cant define different from the average. The difficult choice may revolve around opportunity shortage.Uni is a difficult thing to get into. When trying to enter the arts it’s important to show your best side. Lecturer from the Queensland School of Film advises ” …the industry expects to see your best, if all you have to show that’s you best is 30 seconds of work, give them 30 seconds of work…”. It may be advisable to create a larger portfolio than 30 seconds however. Ring the nearest television station, document people in your surroundings, create a short film or as a general advis to all areas, work with what’s available, at least you’ll have done something productive. Male sure you make a Plan and set goals, if not it’d be like building a house without a design..it wont work.The world film industry is at a leisurely high production rate, don’t be frightening off by people scaring you off . What are the prerequisites for joining the cinematography industry. This is advice that for the most part can apply to most areas… maybe even investing or writing. I wish all the best.